Agenda Setting

http://www.youtube.com/watch?v=6pB_CNBL8xA

This comedy routine talks about agenda setting, and how one media outlet breaking a story can not only affect the rest of the media, but the lives of the general public. The comedian first talks about Swine flu, and how it garnered national attention from its media coverage. It talks of how the media convinced the entire nation that they were in immediate danger of this deadly disease. It than continues to mention how as soon as news broke of Michael Jackson's death, the coverage of swine flu did as well. And subsequently the entire nation seemingly forgot about the once notorious disease just because every media outlet's eye was squarely on Michael Jackson's death. His routine progresses, talking about how coverage, followed by national attention, of swine flu flucuates simply by what else the media wants to cover. He than compares it to the coverage of tsars, bird flu, and the mad cow disease. His routine is dedicated to sarcastically describing aganeda setting, and the immense effect it has on the publics focus, and perception.

Ryan Mead