Priming

Have you ever noticed how commercials always seem consistent with our expectations of "reality?" In class we discussed the effects of priming, and how as a result of priming in the media we, in fact, may form certain judgments or expectations. For example, when we think of the duties of the household like cleaning, laundry, cooking, etc. we often assume it to be a woman's role. Here is an example of a commercial that fits in with and perpetuates our expectations of the role of women. http://www.youtube.com/watch?v=HpEyKKJLlmI

Naturally, this commercial doesn't cause us to think twice. We simply agree with it without actually realizing it. Women and cleaning--it fits into our schema. However, take a look at the new marketing campaign for Starburst. The commercial has you thinking twice--from a marketing standpoint this is a good thing (as we'll remember the Starbursts), but it shows an example of how priming really does play a role in forming our expectations/stereotypical ways of thinking. Take a look...

http://www.youtube.com/watch?v=GHgo4tPIjvk&feature=related

It certainly produces a "double-take" effect because it does not coincide with the judgments or assumptions we are used to making.

(posted by Cally)