http://www.youtube.com/watch?v=7xqDKKcdra8
The above video is a display of image priming and I believe that Sarah Palin's image, which consists of her demeanor, style and personality, played a large part in voters' backing her.
I do not believe they paid much attention to her stance on issues but they fell in love with her character instead. The same can be said about Barack Obama but I think it applied to Sarah Palin more. For example, the above video got more attention than her actual stance on issues. Her "soccer mom" image and "pitbull with lipstick" comments were talked about day in and day out on every channel including CNN, FOX and MSNBC. I listened to her opinion on certain issues but I found it strange that in certain interviews she barely had anything with much substance to say regarding issues.
Palin was a compelling figure because she was a woman, she was an attractive candidate to many and she was energetic. These factors could be a reason as to why many people chose to vote on McCain's behalf. I think her image carried her more than her actual opinions and her beliefs on issues that are currently impacting America.
- Peter Panepinto
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