Monday, April 12, 2010

Austin Kelly "liberal media."

http://www.youtube.com/watch?v=KYlyb1Bx9Ic

Edward Herman and Noam Chomsky demolish one of the central tenets of our political culture, the idea of the "liberal media." Instead, utilizing a systematic model based on massive empirical research, they reveal the manner in which the news media are so subordinated to corporate and conservative interests that their function can only be described as that of "elite propaganda."
This 1997 documentary features Noam Chomsky and Edward Herman addressing the filters that news must flow though prior to publication. Journalists are never free to write anything they want. They must satisfy an editor who must satisfy the corporate head who must satisfy the advertisers who have political affiliations. And these journalists are selected from schools who teach them to conform to certain parameters in the first place. There is nothing liberal about the process and persuasion, rather than truth, is always the end game.
One example of how this works is a favorite of mine. The film presents a journalist who published a story about the dishonesty of local used car salesmen. Once the article went live, the salesmen pulled their ads refusing to return until a retraction was printed. Since the majority of the paper’s revenue came from used car lot advertisements, the editor posted a retraction and the salesmen came back.
The videos conclusion did reflect the larger portion of the counter culture experience. Still, the story is particularly one sided. While we get the smallest sense of Thompson’s understanding and acceptance of the pigs’ fight for the clarity of humanity, their general story is wholly satirized. They are the antagonists, the symbolic boundaries that rail against ultimate freedom, a necessary “evil” in a Stuart Hall type system, and yet (if you ask the waitress at the diner or the hotel owners) these “pigs” are absolutely impotent in creating social order for the greater good.

1 comment: