Political Advertisment

This video clip demonstrates a pattern of political advertisment known as issue ownership. Issue owernship is an important to a candidate's attempt to persuade voters because sheer involvement with a party is an indicator of the candidate’s capability to implement better policies and programs for dealing with the problems owned by the party. The main issues that the democratic party have owernship over are education, health care, jobs/labor, poverty, and environment, as discussed in class, and in this video all of these issues are spoken, proving the theory further and the issues that are mainly focused on by each party.---Shantell Browning