This political ad by John McCain is an excellent example of an emotional ad. This ad aims for sympathy toward McCain for his time serving our country. With the videos of prisoner conditions and the testimonials by some of the people closest to him during his time as a POW, you are supposed to feel something for him. This video even contains a testimonial from his mother and includes his wife. At the end of the video McCain is talking about the biggest threat to the American people as being the threat of Terrorism. This is supposed to trigger a fear response. The only way that we can face the radical Islamic extremists is to have John McCain leading our country. With his great service record we would be in good hands. This is a prime example of an emotional ad.
Julie Colvin
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