Even though statistics seem to show that they are effective, I find political campaign commercials some of the most ridiculous commercials to air on television. In looking for others opinions on political advertising, I came across an post on Huffington Post. The article.
"The Craziest Political Campaign Ads from Across the Country" showcases some of the more outrageous videos from around the country. To me, it's amazing how far some politicans stretch the facts into outlandish statements.
The advertisement below, for example was created against Michael Arcuri stretched the truth of events that led to phone call to a sex hotline- and then the call was charged to taxpayers. It was a misdial by by an aid of Arcuri, taxpayers were collectively charged $1.25. The commercial stretched the truth of this entire event. It is commercials like these that make me hesitant to believe that voters actually make decisions based on these advertisements. The unfortunate thing is that for voters who just vote to vote and do not develop their own opinions through research, these ads are probably extremely influential to them.
The end of this article makes a good point that because of new technology, these commercials can be so easily and cheaply created, politicians running for political offices of all levels can make and distribute them. The cheapened value of the commercials however, has led to an increased entertainment value. Some of these commercials almost seem more entertaining than anything. In many cases, the entertainment factor of these commercials completely undermines any political message the candidate is trying to send.
http://www.huffingtonpost.com/2010/03/16/the-craziest-political-ca_n_499989.html#s74115
By: Emily Andrews-Rice
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