Thursday, April 15, 2010

Framing and Agenda Setting

http://video.foxnews.com/v/4151380/a-rare-case-of-bipartisanship?playlist_id=86925

This video discusses a bipartisan plan to cut taxes, but it draws on some preexisting frames, such as seeing the two parties as enemies. The congressmen make reference to the fact that we are used to seeing Democrats and Republicans at each others throats, however in this particular circumstance they are working together. Creating this dichotomy allows them to compare the frames we have in our heads about Democrats facing off against Republicans to what the congressmen are doing now: working together. This makes them look good, because they're working together as opposed to being enemies. Also it could be said the video contains some agenda setting, because it centers around tax breaks, and it also stresses bipartisanship.

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